Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for their clients. An ad agency is independent from the client and provides a outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotion for its clients.
Typical ad agency clients include businesses and corporations, non-profit organizations and government agencies. Agencies may be hired to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.
Ad agencies come in all sizes, from small one- or two-person shops to large multi-national, multi-agency conglomerates such as Omnicom Group or WPP Group.
Some agencies specialize in particular types of advertising, such as print ads or television commercials. Other agencies, especially larger ones, produce work for many types of media.
Not all advertising is created by agencies. Companies that create and plan their own advertising are said to do their work in house.
Agency personnel
The creative department -- the people who create the actual ads -- form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis. The art director and copywriter report to a Internet advertising, or research, for example.
Famous advertising agencies
