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Mr. Whipple is a fictional supermarket manager featured in television advertisements which ran from 1965 to 1989 for Charmin-brand toilet paper. In unvarying repetition, he scolds women who "squeeze the Charmin," while hypocritically fondling the temptingly squeezable rolls himself.
He was played by actor Dick Wilson, a character actor who had played a recurring role on the TV series Bewitched. A new series of Charmin commercials featuring him was filmed in 1999.